BlogCategory
Names, domains and positioning for a new product.
A name has to be short, sayable, available and yours. These guides cover naming methods, checking domains and trademarks early, and positioning a brand from the evidence instead of taste.
How to name a product: write a long list, cut it with five tests, check domains and existing brands early, and pick a name you can own. A real naming story.
How to check if a domain name is available: RDAP and WHOIS lookups, why .io and .co can show false results, and what available really means before you buy.
Brand positioning for a new product: who it's for, what it's against, and why it's different, built from buyers' words and competitors' promises, not taste.